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Marketing Manager for Excel - 5 Multi-User 7.0

09/17/2008

     Category: Home & Education / Teaching Tools

Description of
Marketing Manager for Excel - 5 Multi-User
Now in five languages - English, German, Italian, French, and Spanish - Marketing Manager for Excel (MM4XL) is an Excel add-in program designed by marketing experts, statisticians, and mathematicians that fosters strategic thinking in business decision-makers. This new release introduces new analytical tools while existing tools have been enhanced. Among the tools available in MM4XL: Forecast Manager, CrossTab, Sample Manager, Proportion Analyst, Decision Tree, Descriptive Statistics, Cluster Analysis, Semantic Differential Chart, Four-Dimensional Chart, Brand Mapping, Brand Switch Analysis, Positioning Maps, and Product Portfolio Analysis (both BCG Share Growth Matrix and McKinsey/GE Business Assessment Array). Moreover, two kinds of quadrant analysis (bubble maps with labels), extremely helpful in marketing, are also built into the software.
Windows, Macintosh, Windows 95, Windows 98, Windows Me, Windows NT, Windows 2000, Windows XP, Mac OS X
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Author: MarketingStat GmbH
License: Shareware
Price: $4799
File Size: 1000.0 KB
Downloads: 15

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